9-42. Creative Homework/Short Project. Assume that you are the vice president of marketing for a firm that markets a large number of specialty food items (gourmet sauces, marinades, relishes, and so on). Your firm is interested in improving its marketing management structure. You are considering several alternatives: using a brand manager structure, having product category managers, or focusing on market managers.

Outline the advantages and disadvantages of each type of organization.

What is your recommendation?