As a small group, identify how each of the following industries uses factor analysis for both its

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As a small group, identify how each of the following industries uses factor analysis for both its market research and its regular operations:

a. Insurance industry

b. Automotive industry

c. Financial institutions

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 11, 2023 04:37 AM

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As a small group, identify how each of the following industries uses factor analysis for both its

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Step by Step Answer:

a Insurance industry Factor analysis can be used by the insurance industry for market research to identify underlying factors that drive customer preferences and behaviors By analyzing customer data s...View the full answer

Marketing Research An Applied Orientation

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