Five-point semantic differential scales are commonly used in consumer research. They are particularly valuable as they are easily understood by the majority of respondents compared to other versions of scoring systems in questionnaires. A market research company has been employed to create a series of semantic differential scale questions that ask respondents to comment on their bread preferences. Essentially, the market research is concerned with discovering whether they prefer artisanal or mass-produced products. 

The intention is for them to use a 5-point scale, the initial question being, “Do you like artisanal bread products?” 

a. Create a semantic differential scale question format using an unlabeled response format.

b. Create a semantic differential scale question format using a numerical format.

c. Create a semantic differential scale question format using a labeled format.