Ask your instructor or other faculty members if you could serve as a respondent in a computer-assisted

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Ask your instructor or other faculty members if you could serve as a respondent in a computer-assisted personal interview. Then answer the same questionnaire in a pencil and paper format. Compare the two experiences.

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Marketing Research An Applied Orientation

ISBN: 9789332559523

7th Edition

Authors: Naresh K Malhotra, Stayabhusan Das

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