Can projective techniques be useful to Dell as it seeks to increase its penetration of U.S. households?

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Can projective techniques be useful to Dell as it seeks to increase its penetration of U.S. households? Which projective technique(s) would you recommend?

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Marketing Research An Applied Orientation

ISBN: 9789332559523

7th Edition

Authors: Naresh K Malhotra, Stayabhusan Das

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