• Companies like Coca-Cola and Starbucks conduct humanitarian acts in the foreign countries they do business in. These efforts directly impact branding.
• 2,000 adults were surveyed via the Web.
• Sixty percent of U.S. adults over the age of 18 said “knowing a company is mindful of its impact on the environment and society makes me more likely to buy their products and services,” according to findings in the Lifestyles of Health & Sustainability (LOHAS) Consumer Trends Database. 
• Fifty-seven percent of consumers said they feel more loyal to companies that are socially responsible, and about half (52 percent) said they were more likely to talk to their friends and families about such mindful corporations.
• Despite that, the study found that many companies that do such good works do a bad job of promoting that fact.

1. Given the general nature of this survey, would an open panel be an acceptable source for a sample? Why or why not?

2. If a researcher was going to place restrictions on who might participate in this survey, what might those be? Age was already mentioned as a qualifier.

3. Could this survey have been done just as easily by mail? Why or why not?

4. How might a firm like McDonald’s or Microsoft use this information?