The Dell survey was administered by posting it on a Web site and sending an e-mail invitation

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The Dell survey was administered by posting it on a Web site and sending an e-mail invitation to respondents. Evaluate the advantages and disadvantages of this method. Do you think that this was the most effective method?

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Marketing Research An Applied Orientation

ISBN: 9789332559523

7th Edition

Authors: Naresh K Malhotra, Stayabhusan Das

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