The Dell survey was administered by posting it on a Web site and sending an e-mail invitation
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The Dell survey was administered by posting it on a Web site and sending an e-mail invitation to respondents. Evaluate the advantages and disadvantages of this method. Do you think that this was the most effective method?
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Related Book For
Marketing Research An Applied Orientation
ISBN: 9789332559523
7th Edition
Authors: Naresh K Malhotra, Stayabhusan Das
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