Visit a local marketing research firm engaged in survey research. Take a tour of their CATI facilities.
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Visit a local marketing research firm engaged in survey research. Take a tour of their CATI facilities. Write a report describing how this firm conducts CATI.
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Related Book For
Marketing Research An Applied Orientation
ISBN: 9789332559523
7th Edition
Authors: Naresh K Malhotra, Stayabhusan Das
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