1. David Mackay is wondering what changes Kelloggs should make to increase market share. Should Kelloggs (check...

Question:

1. David Mackay is wondering what changes Kellogg’s should make to increase market share. Should Kellogg’s (check as many as are applicable):

a. Introduce new cereals targeted at adults.

b. Decrease prices.

c. Increase advertising budget and launch a new campaign.

d. Launch a sales promotion campaign.

e. All of the above.

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