1. Discuss the role of marketing research in helping Andersen Consulting select a new name (Accenture). If...
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1. Discuss the role of marketing research in helping Andersen Consulting select a new name (Accenture). If Accenture were to select a new name today, would social media research be helpful? If yes, how?
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Related Book For 
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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