1. Form a group of five or six people to discuss the following statement: Correct definition of...
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1. Form a group of five or six people to discuss the following statement: “Correct definition of the marketing research problem is more important to the success of a marketing research project than sophisticated research techniques.’’ Did your group arrive at a consensus?
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Related Book For 
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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