1. Given the wide estimates of $50 billion to $150 billion for HMR potential sales for 2015,...
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1. Given the wide estimates of $50 billion to $150 billion for HMR potential sales for 2015, how can Boston Market get a more reasonable estimate? What sources of syndicated data should be consulted? (Check all that apply.)
a. SymphonyIRI Group
b. Nielsen
c. McKinsey & Company
d. NPD Group
e. All of the above
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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