1. How many respondents correctly identified the two identical samples of cola? Which cola drink would be...
Question:
1. How many respondents correctly identified the two identical samples of cola?
Which cola drink would be the most popular among your friends in a taste test? Download the Kit Kat Taste Test from the Web site of this textbook and use it as a guide to develop a script for testing for preference between two cola drinks: Coke and Pepsi. Make sure the drinks are chilled to the same temperature and poured into three groups of identical cups. Each person will select a cup from the first group, taste the cola, eat a cracker, and take a swallow of water. Repeat this when tasting from the second and third groups.
(The first group might be Pepsi, the second group Coke, and the third group Pepsi.) After tasting from each of the three cola sample groups, have the respondents complete the survey form you created. To avoid a biasing effect from the order of presentation of the samples, it will be important for half of the respondents to have a rotated order of presentation: The first group Coke, the second group Pepsi, and the third group Coke. Conduct the taste test on 30 respondents/students.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra