1. Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the...
Question:
1. Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Please explain your reasoning.
a. I like to solve crossword puzzles.
Disagree Agree 1 2 3 4 5
b. How old are you? _____
c. Please rank the following activities in terms of your preference by assigning ranks 1 to 5, with 1 being most preferred and 5 being least preferred.
i. Reading magazines _____ ii. Watching television _____ iii. Dating _____ iv. Shopping _____ v. Eating out _____
d. What is your Social Security number?
e. On an average weekday, how much time do you spend doing your homework and class assignments?
i. Less than 15 minutes ____ ii. 15 to 30 minutes _____ iii. 31 to 60 minutes _____ iv. 61 to 120 minutes _____ v. More than 120 minutes_____
f. How much money did you spend last month on entertainment? _____
Step by Step Answer:
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra