1. If you were John Anderson, what type of research would you want to be conducted to...
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1. If you were John Anderson, what type of research would you want to be conducted to help arrive at an answer? Which one of the following types of research would be most appropriate?
a. Secondary data analysis
b. Focus groups
c. Descriptive cross-sectional survey
d. Descriptive longitudinal survey
e. Causal research
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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