1. Sweet Cookies is planning to launch a new line of cookies and wants to assess the...
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1. Sweet Cookies is planning to launch a new line of cookies and wants to assess the size of the market. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the type of research design that could be used.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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