1. the ability to order customized meals from the onscreen menu, as and when required 2. Being able to book a seat in a section that does not have the ability to recline, ensuring that you always have space in your own seat 3. Budget seating options where there is very restricted legroom but at very low prices 4. premium economy (midway between business-class and economy/coach), which is an adults-only section of the plane 5. the premium economy section of the plane, which has a small circular walking track that passengers can access for 10 minutes at a time on long flights.

then, with your class, screen one or more of the ideas for possible further product development.