1. What do you think is the underlying problem facing Kellogg’s? Check as many of the following as are applicable:

a. Kellogg’s is targeting the wrong segment: kids.

b. Competition from bagels and muffins is stiff.

c. Kellogg’s prices are too high.

d. Kellogg’s needs to introduce new products.

e. Kellogg’s needs to change its advertising.