1. Why has Allstates good hands slogan withstood the test of time to become advertisings longest-running slogan?...
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1. Why has Allstate’s “good hands” slogan withstood the test of time to become advertising’s longest-running slogan?
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Patrick Busaka
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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