10. Visit www.walmart.com and search the Internet—including social media—as well as your library’s online databases to identify the challenges and opportunities facing Walmart, the largest retailer in the world.

Visit groups.google.com and browse retailing newsgroups to identify an expert in online retailing. Interview this expert (via telephone or online) to identify the challenges and opportunities facing Walmart. Alternatively, you can search for and analyze this expert’s comments by searching the Internet.

As the CEO of Walmart, what marketing strategies would you formulate to overcome the challenges and capitalize on the opportunities identified by the marketing researcher?