10-3. Name and describe the three strategies available when determining the number of marketing intermediaries. (AACSB: Communication;...
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10-3. Name and describe the three strategies available when determining the number of marketing intermediaries.
(AACSB: Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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