10-3. Name and describe the three strategies available when determining the number of marketing intermediaries. (AACSB: Communication;...

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10-3. Name and describe the three strategies available when determining the number of marketing intermediaries.

(AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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