10-4 explain how companies select, motivate, and evaluate channel members. Channel Management Decisions (343346); Public Policy and...

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10-4 explain how companies select, motivate, and evaluate channel members. Channel Management Decisions (343–346); Public Policy and Distribution Decisions (347)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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