10-4 explain how companies select, motivate, and evaluate channel members. Channel Management Decisions (343346); Public Policy and...
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10-4 explain how companies select, motivate, and evaluate channel members. Channel Management Decisions (343–346); Public Policy and Distribution Decisions (347)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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