10-4. List and briefly describe the major logistics functions. Provide an example of a decision a logistics...
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10-4. List and briefly describe the major logistics functions.
Provide an example of a decision a logistics manager would make for each major function. (AACSB: Communication;
Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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