10-4. List and briefly describe the major logistics functions. Provide an example of a decision a logistics...

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10-4. List and briefly describe the major logistics functions.

Provide an example of a decision a logistics manager would make for each major function. (AACSB: Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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