10-7. Form a small group and research the distribution challenges faced by companies expanding into emerging international...

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10-7. Form a small group and research the distribution challenges faced by companies expanding into emerging international markets such as China, Africa, and India.

Develop a multimedia presentation on how one company overcame these challenges. (AACSB: Communication;

Reflective Thinking; Use of IT)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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