10-8. Although most big companies love to make and sell their products, many loathe the associated logistics....

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10-8. Although most big companies love to make and sell their products, many loathe the associated logistics. They dislike the bundling, loading, unloading, sorting, storing, reloading, transporting, customs clearing, and tracking.

What advantages are there to businesses in using thirdparty logistics? Investigate how the growth of third- party logistics has affected distribution in your own country.

(AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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