1-11. Is it right for marketers to play on parents fear to sell products that experts conclude...
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1-11. Is it right for marketers to play on parents’ fear to sell products that experts conclude are not necessary or effective? (AACSB: Communication; Ethical Reasoning;
Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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