1-12. Discuss other examples of marketers using emotion to sell products. Are they ethical? (AACSB: Communication; Ethical...

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1-12. Discuss other examples of marketers using emotion to sell products. Are they ethical? (AACSB: Communication;

Ethical Reasoning)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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