1-13. Assume that a customer shops at a local grocery store spending an average of $200 a...
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1-13. Assume that a customer shops at a local grocery store spending an average of $200 a week, resulting in a retailer profit of $10 each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life span. Also assume a 5 percent annual interest rate and no initial cost to acquire the customer.
(AACSB: Communication; Analytic Reasoning)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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