11-3. What is meant by the term retail marketing mix, and what does it involve that is...
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11-3. What is meant by the term retail marketing mix, and what does it involve that is specific to retailing? (AACSB:
Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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