11-6. In a small group, present a plan for a new retail store. Who is the target...
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11-6. In a small group, present a plan for a new retail store.
Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
(AACSB: Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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