12. Do the demographic groups as recoded in Chapter 15 (recoded q11, q12, q13) and q14 differ...
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12. Do the demographic groups as recoded in Chapter 15
(recoded q11, q12, q13) and q14 differ in terms of likelihood of choosing HP computers (q6)? Interpret the results.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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