1-2. Explain the importance of needs, wants, and demands and how these frame a marketers activities. (AACSB:...
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1-2. Explain the importance of needs, wants, and demands and how these frame a marketer’s activities. (AACSB:
Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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