12-2 Discuss the changing communications landscape and the need for integrated marketing communications. Integrated Marketing Communications (395402)...
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12-2 Discuss the changing communications landscape and the need for integrated marketing communications.
Integrated Marketing Communications (395–402)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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