12-2. Why is there a need for advertisers to use more specialized and highly targeted media and...
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12-2. Why is there a need for advertisers to use more specialized and highly targeted media and content? (AACSB:
Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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