12-3. Compare and contrast push and pull promotion strategies and discuss the factors marketers consider when deciding
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12-3. Compare and contrast push and pull promotion strategies and discuss the factors marketers consider when deciding which one to use. (AACSB: Communication;
Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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