12-7. Find three examples of advertisements that incorporate socially responsible marketing in their messages. Some companies are...
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12-7. Find three examples of advertisements that incorporate socially responsible marketing in their messages.
Some companies are criticized for exploiting social issues or organizations by promoting them for their own gain. Do the examples you found do that? Explain.
(AACSB: Communication; Ethical Reasoning;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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