12-8. The Public Relations Society of America (PRSA) awards the best public relations campaigns with Silver Anvil
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12-8. The Public Relations Society of America (PRSA)
awards the best public relations campaigns with Silver Anvil Awards. Visit www.prsa.org/Awards/Search and review several case reports on previous winners. What does the field of public relations encompass? Write a report on one of the award winners focusing on marketing-
related activities. (AACSB: Communication; Use of IT; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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