13. Do you think that the mall-intercept survey conducted by TruEarth to test the refrigerated pizza idea
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13. Do you think that the mall-intercept survey conducted by TruEarth to test the refrigerated pizza idea was the best survey method in this case? Why or why not? Defend your reasoning.
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PALASH JHANWAR
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Basic Marketing Research Integration Of Social Media
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4th Edition
Authors: Naresh K. Malhotra
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