1-3 identify the key elements of a customervalue driven marketing strategy and discuss the marketing management orientations...
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1-3 identify the key elements of a customervalue driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Designing a Customer-Driven Marketing Strategy (37–40)
Preparing an Integrated Marketing Plan and Program (40–41)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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