13-19. What is team selling, and why has it become more important? Are there any pitfalls to...

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13-19. What is team selling, and why has it become more important? Are there any pitfalls to this approach? (AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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