13-19. What is team selling, and why has it become more important? Are there any pitfalls to...
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13-19. What is team selling, and why has it become more important? Are there any pitfalls to this approach? (AACSB: Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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