13-2 identify and explain the six major sales force management steps. Managing the Sales Force (430438); Social

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13-2 identify and explain the six major sales force management steps. Managing the Sales Force (430–438);

Social Selling: Online, Mobile, and Social Media Tools (438–441)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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