13-2. What traits and behaviors should an ethical salesperson possess? What role does the sales manager play
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13-2. What traits and behaviors should an ethical salesperson possess? What role does the sales manager play in ethical selling behavior? (AACSB: Ethical Understanding and Reasoning)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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