13-3 Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. The Personal Selling Process...
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13-3 Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. The Personal Selling Process (442–445)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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