13-3. Name and describe the four sales compensation elements. What are the various compensation combinations, and how
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13-3. Name and describe the four sales compensation elements.
What are the various compensation combinations, and how can they be used to achieve the company’s marketing objectives? (AACSB: Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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