13-5. Discuss why a business may need to develop and use different types of consumer promotion tools.
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13-5. Discuss why a business may need to develop and use different types of consumer promotion tools. Identify and describe them. (AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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