13-8. In a small group, design a sales promotion campaign using online, social media, and mobile marketing
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13-8. In a small group, design a sales promotion campaign using online, social media, and mobile marketing for a small business or organization in your community.
Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process. (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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