13-8. In a small group, design a sales promotion campaign using online, social media, and mobile marketing

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13-8. In a small group, design a sales promotion campaign using online, social media, and mobile marketing for a small business or organization in your community.

Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process. (AACSB: Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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