1-4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from...
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1-4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Engaging Customers and Managing Customer Relationships
(41–48); Capturing Value from Customers (48–51)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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