14-2. What are blogs, and how are marketers using them to market their products and services? What...

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14-2. What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers? (AACSB:

Communication)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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