14-3 explain how companies have responded to the internet and the digital age with various online marketing
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14-3 explain how companies have responded to the internet and the digital age with various online marketing strategies. Marketing, the Internet, and the Digital Age (461–462); Online Marketing (462–467)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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