14-4 Discuss how companies use social media and mobile marketing to engage consumers and create brand community.
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14-4 Discuss how companies use social media and mobile marketing to engage consumers and create brand community. Social Media Marketing (467–471);
Mobile Marketing (471–475)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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